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Understand web traffic and discover leads with Leadfeeder

Understand web traffic and discover leads with Leadfeeder

You're missing up to 98% of leads if you don’t know who's visiting your site – what if there was a tool that could close that gap for you?

Knowing who is using your website, what they're viewing, and where they came from is incredibly valuable information. Particularly in B2B and niche industries where the prospective client pool might be relatively small, but average order value is often significant.

There are several tools out there that can help you do this; here's why we use Leadfeeder.

Our needs / problems solved

Having this insight into your website users shows the true value of your traffic. It closes the gap in B2B between who you think you attract, and who you do attract.

Leadfeeder distinguishes between ‘passing’ traffic (i.e. from bots, search engine spiders, home users) and ‘active’ traffic (i.e. people who may want to buy your product or service). You're then able to identify your future customers and take a proactive approach to engaging them.

It bridges the gap between marketing and sales by allowing marketing teams to effectively funnel warm prospects to your customer relationship marketing (CRM) platform for sales teams to follow up.

Custom feeds and automation give you flexibility to focus on the things that matter for each individual project or client. We’ve recently been working on a video campaign for a client, and Leadfeeder shows us which videos are engaging new prospects. As a result, we more effectively report on ROI and project objectives.

Why Leadfeeder?

As we’ve mentioned, there are several tools out there to help you to understand your website users and effectively manage lead generation, but we’ve found Leadfeeder works the best for us.

It widely integrates with other tools that we use, both internally and for our clients, from the widely used Google Analytics and Google Data Studio, through to specific CRM and email marketing platforms.

Leadfeeder’s engaged support team got us up and running quickly, and they're on hand when we need them.

We’ve also found it to be much more cost effective than alternative tools. Using built in filters, Leadfeeder only charges you to identify future customers, known as qualified leads.

Final thoughts

We like Leadfeeder so much that we became a certified partner to help our B2B clients discover new prospects. This also means we're able to offer you an extra 7-day free trial of Leadfeeder.

Is your website causing you problems? Let us know and we'll get you back on track.

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Digital transformations and IT projects can be extremely costly and if you’re not a business leader with a tech specialism, it’s not always easy to hold your project team to account. Join Everest Managing Director, Samuele Armondi in this hands on, one hour session and learn how to keep control IT projects.

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